
Playful brand, print, and e-commerce website design for a B2B retail brand
View Live SiteApril 2025 - June 2025
Brand Design
UX UI Design
FDRY
Overview
Kiss Me Costumes is a B2B costume supplier that needed a bold, recognisable identity to stand out in a crowded market, moving away from the typical dull B2B aesthetic while keeping the experience simple, clear, and playful
Challenge
Create a distinctive B2B identity that moved away from the typical dull, corporate aesthetic while remaining professional and retailer-friendly.
Approach
We developed a bold, playful visual identity that balanced energy with polish. Applied consistently across print and digital, the design kept the costumes as the hero while building a clear, memorable brand presence.



Pushing the Brief
We pushed the brief beyond core branding by delivering a full print and digital identity alongside a responsive e-commerce site, ensuring everything stayed true to the ‘keep it simple’ brand principle.



Stronger Brand Presence
A bold, recognisable identity helped the brand stand out in a traditionally dull B2B market.
Consistent Cross-Channel Design
Unified visuals across print and digital created a cohesive, professional brand experience.
Improved Customer Usability
Clear structure and simple design made product discovery faster and more intuitive.
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