Kiss Me Costumes

Playful brand, print, and e-commerce website design for a B2B retail brand

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Date

April 2025 - June 2025

Services

Brand Design

UX UI Design

Creative Credits

FDRY

The Brief

Overview

Kiss Me Costumes is a B2B costume supplier that needed a bold, recognisable identity to stand out in a crowded market, moving away from the typical dull B2B aesthetic while keeping the experience simple, clear, and playful

Challenge

Create a distinctive B2B identity that moved away from the typical dull, corporate aesthetic while remaining professional and retailer-friendly.

Approach

We developed a bold, playful visual identity that balanced energy with polish. Applied consistently across print and digital, the design kept the costumes as the hero while building a clear, memorable brand presence.

Pushing the Brief

We pushed the brief beyond core branding by delivering a full print and digital identity alongside a responsive e-commerce site, ensuring everything stayed true to the ‘keep it simple’ brand principle.

Results

Stronger Brand Presence

A bold, recognisable identity helped the brand stand out in a traditionally dull B2B market.

Consistent Cross-Channel Design

Unified visuals across print and digital created a cohesive, professional brand experience.

Improved Customer Usability

Clear structure and simple design made product discovery faster and more intuitive.

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