UI redesign for a luxury skincare brand website alongside a multi-channel marketing campaign, enhancing usability, brand alignment, and overall digital presence.
View Live SiteNov 2025 - Dec 2025
UI UX Design
Social Media Marketing
FDRY
Overview
Dr. Lamia is a luxury skincare brand combining ancient Egyptian beauty heritage with modern dermatological science to deliver clinically driven, high-end skincare.
Challenge
Create a digital experience that balanced Dr. Lamia’s luxury Egyptian heritage with modern clinical credibility, while delivering a clear, seamless path from discovery to purchase.
Approach
Designed a refined, user-focused website blending heritage warmth with clinical clarity, supported by an integrated campaign including lifecycle email flows, paid social, and organic content to drive awareness, trust, and conversion.
Pushing the Brief
Beyond the core brief, we supported the winter sale campaign with bilingual social media advertising (English and Arabic) to better connect with Dr. Lamia’s international audience and expand campaign reach.
+23.8% Email Open Rate
Stronger messaging and creative improved engagement and campaign visibility.
40.83% Revenue from Email
Email became a key revenue driver within one month.
42.87% Traffic from Paid Social
Paid social ads boosted discovery and drove significant site traffic.
Playful brand, print, and e-commerce website design for a B2B retail brand
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