A website design to connect commuters with travel savings while promoting a broader social impact initiative.
View Live SiteMay 2025 - June 2025
UX UI Design
Web Design
FDRY
Overview
Commuters Dreamm is a platform helping people reduce travel costs through raffle-based discounted travel cards, while supporting Depaul UK and its mission to tackle youth homelessness.
Challenge
Create an engaging platform that communicates travel savings clearly while balancing a positive, energetic brand with its charitable mission.
Approach
Design a bright, intuitive website using vibrant visuals, travel-inspired illustration, and bold typography to create optimism, clarity, and excitement while reinforcing the brand’s social purpose.
Pushing the Brief
We pushed the brief by adding colour-coded raffle journeys, a small interactive entry feature, and clear charity integration to boost engagement and social impact.
Clear User Journey
An intuitive structure guides users smoothly from discovery to raffle entry.
Stronger Brand Communication
Visual design reflects affordability, accessibility, and positive social impact.
Charity Mission Visibility
Depaul UK partnership is clearly highlighted, reinforcing the purpose behind every entry.
An industry project working in a group of 6 to tackle the challenge of reducing an 80% drop-off rate for a 6 step voucher redemption flow.
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